Yarona FM

The Yarona FM brand is POSITIVE, HIGH ENERGY, DANCE, URBAN, VIBRANT, INNOVATIVE and YOUTH. The station rocks the freshest, newest tracks first and encapsulates anurban lifestyle underpinned by a hunger for success and a drive for progress. Sporting the most recognizable presenters in the game today, Yarona FM simply Rocks! All Day, All Night, All Week. The Yarona FM positioning statement, "Live The Music" is testament to this. Music is not all the station is about though. Great contests, promotions, charity initiatives and various community engagements form part of the Yarona FM mission. The Station identifies itself with the "freshest" and newest songs, relevant and compelling talk and news content targeted towards Botswana's urban youth audience. Yarona FM is the entertainment authority in Botswana, having initiated and participated in numerous music concerts, and being regarded as the go-to Station for event promotion by local promoters. We also pride ourselves in articulating our audience's key issues of interest from a socio-economic, lifestyle, political and entertainment point of view well and we are well known for our unique on air promotions and contests. All this is done to a pulsating soundtrack of Hip-Hop, Kwaito, R&B and House music, spectacular station imaging and great audience interactions.